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Where's my Greener Apple? |
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For
me, the disappointing part in this is the fact that Steve published
this particular “Greener Apple” commentary on May 2nd, 2007, prior to
the iPhone’s June 29th launch. Now, I’m not insinuating that Apple
pulled “a Wal-mart” on us (referring to the “Wal-mart Organics”
stunt), which resulted in public ridicule of the retail giant in 2007.
Despite Apple’s blunder, the company has made a remarkable amount of
commitments as well as achievements and it would have helped the
company to disclose that earlier.
Let’s talk about Wal-Mart. Below is a clip of one article blasting Wal-mart’s many ‘slips’:
Wal-Mart's mixed 'green' bag
Results from the giant retailer's audit of its social and environmental
practices show just how hard it is to grow a company and be
eco-friendly at the same time, writes Fortune's Marc Gunther.
By Marc Gunther, Fortune senior writer
November 16 2007: 4:07 PM EST
(Clip from the article) But the report also shows that Wal-Mart faces
enormous challenges on its path to sustainability. One example: The
company can operate its stores and its fleet more efficiently, but as
it opens new locations and adds more trucks -- in other words, as
Wal-Mart keeps growing -- it will tend to pollute more.
Last year, the report says Wal-Mart's greenhouse gas emissions actually
rose by 8.6%. Whether this is good or bad for the planet depends on
whether Wal-Mart took business away from less efficient competitors.
That's all but impossible to know, but clearly there's a tension
between growing the company and reducing its environmental impact.
Another example: The company has a long-term goal of generating
"zero waste," but to date, doesn't have an accurate measurement of how
much garbage it dumps. So, again, there's no way to know how much of a
difference Wal-Mart is making.
Environmental Defense also points out that lots of data in the
report lack context. The report says that newly-installed restroom
sinks in stores reduce water flow by 80%, but doesn't say how many new
sinks were deployed or in what percentage of Wal-Mart stores.
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What Green Investors Should Know
About Investing in Green Buildings.
“Those
that invest (in Green Buildings) understand the advantages of green
design—from the health benefits and the resource (energy, water, etc.)conservation.
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San Diego, CA - After roughly two decades of cheap oil, the world has
changed. The price of oil has climbed from under $25 per barrel in
September 2003 to almost $100 per barrel in November 2007. Yes, a 400%
increase.
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