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San Diego, CA - First, I’d like to start off by stating that I’m a firm supporter and loyalist to ‘Mac’ vs. any ‘PC’, despite how I currently feel about the iPhone. I sincerely prefer the brand’s overall reliability and design qualities, and, in fact, all of the content for this website was authored on our 04’ Powerbook G4. I also attribute many of my creative works to the inspiration that the Mac design embodies. So, you can imagine my surprise when I saw CNN’s report on Greenpeace’s effort to expose the toxicity of the iPhone- I was speechless!
While I clearly realize and appreciate what my Mac has done for me, I take personal responsibility for the purchases I make and sincerely try to make my best effort to investigate and ‘listen out’ for reports on the environmental effects my purchases may have on the environment, myself, and others.
Steve Jobs, CEO of Apple, told the world that he “reinvented the phone” when Apple came out with its new ‘iPhone’. Below is a Youtube clip of the story Greenpeace broke to the world about how toxic the iPhone actually is:
Has Steve really reinvented the phone?
Scientific tests, arranged by Greenpeace, reveal that Apple's iPhone contains hazardous chemicals. The tests uncovered two types of hazardous substances, some of which have already been eliminated by other mobile phone makers.
View the complete report at the website address below:
http://www.greenpeace.org/international/press/reports/iPhones-hazardous-chemicals
I personally value this kind of “Environmental Review” simply because I am opposed to sheer ignorance. Anyone who really knows me is fully aware that I have not purchased a blackberry and have chosen to wait for prices to drop before purchasing the iPhone. Ever since I laid eyes on the thing, I was “iPhone crazy”, until, of course, that I heard it was toxic and my “iBubble” busted!
Here is a YouTube clip of the CNN report I watched:
Is iPhone toxic?
As an Apple customer, I was shocked. As CEO of my own company, I
immediately considered (if the iPhone was my product) how the ‘health
and wellbeing’ of my consumers would be effected; not to mention how
this mishap would ultimately impact the bottom line as well as investor
and consumer confidence. This was an enormous mistake considering the
growth of the sustainable or green investment market share and the
number of institutional investors evolving into institutional
eco-investors. Would this deter eco investors from investing in Apple?
On Apple’s website, http://www.apple.com/environment, the company clearly states:
“From the earliest stages of product design through manufacturing, use,
and recycling, we take care to keep our activities and our products
environmentally sound.
Four areas of particular attention are product and packaging design,
responsible manufacturing, energy efficiency, and recycling. Each
aspect of the design cycle provides significant challenges, yet our
efforts in these areas have resulted in some impressive results.”
Steve Jobs, CEO of Apple, wrote the following on his “Greener Apple” page:
“Apple has been criticized by some environmental organizations for not
being a leader in removing toxic chemicals from its new products, and
for not aggressively or properly recycling its old products. Upon
investigating Apple’s current practices and progress towards these
goals, I was surprised to learn that in many cases Apple is ahead of,
or will soon be ahead of, most of its competitors in these areas. We
will be providing updates of our efforts and accomplishments at least
annually, and we plan to bring other environmental issues to the table
as well, such as the energy efficiency of the products in our industry.
We are also beginning to explore the overall carbon “footprint” of our
products, and may have some interesting data and issues to share later
this year.
I hope you are as delighted as I was when I first learned how far
along Apple actually is in removing toxic chemicals from its products
and recycling its older products. We apologize for leaving you in the
dark for this long. Apple is already a leader in innovation and
engineering, and we are applying these same talents to become an
environmental leader. Based on our tangible actions and results over
time, hopefully our customers, employees, shareholders and professional
colleagues will all feel proud of our ongoing efforts to become a
greener Apple.”
- Steve Jobs
http://www.apple.com/hotnews/agreenerapple
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